State of the Market: Retail Banks in the ERA of the Connected Consumer

The financial industry is dramatically changing and retail banking is no exception. In the age of digitally-empowered consumers, their changing behaviours, increasing expectations, adoption of new technology all prove that the traditional approaches used by banks are no longer a viable solution in the competitive environment. PwC predicts that customer intelligence will be the most important predictor of revenue growth and profitability for banks. So, what the future holds for retail banking?

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